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To celebrate the premiere of Facebook Watch original series The Birch, Facebook hosted advertisers for a morning of learning centered on mobile video. Facebook’s Head of Global Creative Strategy Ricky Van Veen led a dynamic conversation with Executive Producer of The Birch and Crypt TV CEO and Co-Founder, Jack Davis, where he shared the inspiration …

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To celebrate the premiere of Facebook Watch original series The Birch, Facebook hosted advertisers for a morning of learning centered on mobile video. Facebook’s Head of Global Creative Strategy Ricky Van Veen led a dynamic conversation with Executive Producer of The Birch and Crypt TV CEO and Co-Founder, Jack Davis, where he shared the inspiration …

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To celebrate the premiere of Facebook Watch original series The Birch, Facebook hosted advertisers for a morning of learning centered on mobile video. Facebook’s Head of Global Creative Strategy Ricky Van Veen led a dynamic conversation with Executive Producer of The Birch and Crypt TV CEO and Co-Founder, Jack Davis, where he shared the inspiration …

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How to Think Like a Creator: Tips from a Mobile-First Storyteller

To celebrate the premiere of Facebook Watch original series The Birch, Facebook hosted advertisers for a morning of learning centered on mobile video. Facebook’s Head of Global Creative Strategy Ricky Van Veen led a dynamic conversation with Executive Producer of The Birch and Crypt TV CEO and Co-Founder, Jack Davis, where he shared the inspiration …

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Personalization: Opportunities, Pitfalls and How To Get it Right

oday’s consumers, more than ever, expect brands to understand their specific needs and offer customized products and messaging as a basic standard of service. Across markets in APAC, we’ve seen consumers respond positively to brands that send them personalized ads and recommendations. In a Facebook-commissioned online study with Accenture1, 86% of consumers surveyed in Indonesia …

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Requiring Authorization for Ads About Elections and Politics in 32 Additional Countries

o enable healthy discourse and serve as a positive force for democracy in countries across the world, we’ve taken steps to reduce the spread of misinformation, help prevent foreign interference in elections and bring greater transparency and authenticity to advertising. In June, we made our ad transparency tools available globally, which enabled advertisers to become authorized …

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