Requiring Authorization for Ads About Elections and Politics in 32 Additional Countries

o enable healthy discourse and serve as a positive force for democracy in countries across the world, we’ve taken steps to reduce the spread of misinformation, help prevent foreign interference in elections and bring greater transparency and authenticity to advertising. In June, we made our ad transparency tools available globally, which enabled advertisers to become authorized to run political ads, place “Paid for by” disclaimers on their ads, and enter their ads in the Ad Library for seven years. Now, we’re making this process a requirement in 32 additional countries, such as Chile, Japan, Mexico and Indonesia, and we’ll begin enforcing our policy on ads about elections or politics. For a full list of the countries that will be impacted when enforcement begins in mid-March, please visit the Help Center. We are also working to expand enforcement to more countries later this year, including Myanmar and Brazil.

Getting Authorized

Anyone who wants to run ads about elections or politics in these countries will need to confirm their identity with an ID issued from the country they want to run ads in and disclose who is responsible for the ad. An advertiser can select themselves, a Page they run or their organization to appear in the “Paid for by” disclaimer. We require that the advertiser provide additional information, like a local business address, local phone number, email and website, if they choose to use their organization or Page name in the disclaimer. These requirements hold advertisers accountable for the ads they run on Facebook and Instagram.

Authorizations may take a few days to complete so advertisers should start this process now to help avoid delays in running these types of ads.

Ad Library and API

Authorized advertisers will have their ads and the information used to confirm their disclaimer placed in the Ad Library for seven years. There, people can learn more about the ad, such as its range of impressions and spend, as well as demographic information, such as age, gender and location, about the people who saw the ad.

Example political adPlay Icon

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